The Good Lobby Business Associations Initiative (REBASE)

 

Business associations are often the most influential, yet least scrutinized corporate lobbying actors. Their funding and internal governance remain typically opaque. Their agenda is often obstructive, unaligned with many of their members’ stated policy positions. The Good Lobby Business Associations’ Initiative seeks to raise expectations for what responsible conduct by and governance of business associations should look like and how this can be further encouraged. Through both a gap and bright spot analysis, stake-holder interviews and the incubation of a coalition for reform it seeks to (i)  identify priorities for improvement, (ii) surface existing good practices and (iii) flag feasible pathways for reform. With a focus on the governance and responsibility of business associations REBASE directly builds on and is highly complementary to a flurry of current  initiatives that focus on companies and encourage them to address misalignments in their business association membership.

Aims & Scope

REBASE intends to envision and provide benchmarking guidance on what constitutes good governance practices, by

  1.  identifying and exploring pathways for reforming business associations beyond recalibrating individual policy positions;
  2. adding a layer of systemic, actionable information to concurrent initiatives;
  3. and equipping a wide range of stakeholders with practical and granular policy asks for making business associations more responsible, responsive, and accountable. 

While its privileged geographical scope is Europe, its research outlook extends to OECD countries.

The Project

REBASE pursues these aims by exploring the following questions: 

  • What internal governance features are essential for a credible claim that business associations represent their members and their interests?
  • How do emerging expectations for companies to behave responsibly in the political sphere translate to business associations?
  • What public-facing reporting and governance standards should apply?
  • Which sectors, types of business associations show progresses, where are promising examples that provide inspiration for the larger community?

The main expected outcomes will include:

  • A much clearer, more granular picture of what responsible conduct by business associations should and can look like;
  • A set of good practice examples as both proof of concept and inspiration that change is possible and underway;
  • A strong sense of where progress is lacking and a first basis to assess and benchmark the conduct of specific business associations
  • A network of practitioners, researchers, advocates and other stakeholders that are committed to working on responsible business associations

Blog

When Your Business Association Becomes Your Biggest Reputational Risk: Lessons from Germany’s “Familienunternehmer” Crisis

How poor governance and opacity in business associations can blindside member companies—and what regulators and [...]

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Discussing Lobby Regulations: Avoiding the Treacherous Cliffs of Superficial Political Equality

17/11/2025 The recent 2025 Open Government Summit in Spain provided plenty of inspiration for anyone [...]

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Shareholder activism and responsible lobbying in turbulent times – Four insights from the 2025 season

11/08/2025 Shareholder proposals at annual meetings of companies have evolved into an important tool for [...]

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Is The Rise Of Private Equity Making Lobbying Even More Opaque?

07/07/2025 Private equity firms and the companies they own come in some circles with a [...]

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Not in my name! The great disconnect between company values and collective lobbying

22/05/2025 Written by Dieter Zinnbauer Imagine you are a devoted parent and join a club [...]

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The dawn of legal accountability for irresponsible lobbying?!

18-12-2024 When you look at the most prominent lawsuits against companies for alleged irresponsible behaviour, [...]

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Co-Leads

Dieter Zinnbauer
Copenhagen Business School, The Good Lobby

Alberto Alemanno
HEC Paris,
The Good Lobby

Expert Advisory Committee

Amy Meyer
ERM

Christian Verschueren FIPRA, formerly EuroCommerce

Christina Toenshoff 
U Leiden

Facundo Etchebehere
Independent, formerly Danone

Pauline Bertrand
OECD

Thies Clausen
Xlinks, formerly U Munich and FleishmanHillard

Peter Webster
EIRIS Foundation and Social LobbyMap

Project founded by

For more information, you can contact the scientific co-leads:

Dieter Zinnbauer 

Contact

Alberto Alemanno

Contact